Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources. These are printed using large-format and/or high-volume laser or inkjet printers. It has a higher cost per page than more traditional offset printing methods. This price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time. Even a modification of the image (variable data) used for each impression. Digital Printing is becoming more competative that before.